We’ve compiled a list of the most frequently used terminology and abbreviations you may encounter while selling with Groupon Goods. If you have questions about anything you see here, please reach out to your Goods Account Manager for clarification. 



Symbols/Numbers

3DD: 3-Day Delivery

3PL: Third Party Logistics - type of redemption where an item is purchased and redeemed on the Groupon site and shipped to a customer using a third-party company rather than by Groupon directly


A

AA: Apparel and Accessories vertical

AM: Account Manager- a vendor’s main contact for operations and issues with the Gateway platform 

API: Application Programming Interface (API) - Find Groupon API facts HERE

Approvals: A process in which Groupon determines if a product is allowed to be on the site

(Approval) StatusIndicates whether a product is pending, approved, or rejected in the approval's process

Approvals Stats: Approval status overview of all products in the catalog

Attributes: Qualities associated with a category to provide information about a product, such as size or color

Attachment Attributes: Attachment Type Attributes are direct URLs entered as attribute values. These image URLs appear as links on your deal page. Attributes that allow attachments will have an “Add attachment” button below them

Auto-Approval: A part of the approval process in which the system checks for product fields information


B

B2B: Business-to-Business - business transactions conducted between businesses (as opposed to consumer or government transactions)

BOM: Bill of Materials - used in context with SKU; a SKU can have many BOMs

BPM: Gross Bookings per 1000 email impressions

Bulk/Bulk UploadA tool that allows users to create or update products using a spreadsheet

Bulk Template (also known as Generic Template in Gateway UI): The guide file used in order to upload new products in a catalog; also called "Generic Template"; can be downloaded on the Bulk Upload page

Buyer: a vendor’s main contact in Goods for new product sales and deal setup. Buyers purchase inventory to be sold on the Goods site


C

CAD: Canadian Dollars

Category ID: Category ID is a value that denotes which category your product falls under. Make sure that the Category ID value you use is valid and copied from the "Category ID" tab on the Bulk Upload Template. The Category ID value must be the same for all products in a given product group.

CE: Consumer Electronics vertical

Chargeback: a charge to a vendor’s account resulting from non-compliance with the Goods Vendor Guide

CI: Commerce Interface - the platform vendors use to manage orders and remittance

Codes: type of redemption where an item is purchased on the Groupon site and redeemed through a third-party site using a redemption code

Compliance: refers to whether a vendor is in compliance with the Goods Vendor Guide. The Goods Compliance team monitors infractions 

Contract: An agreement between the vendor and buyer that locks in the cost of products in a particular product group for a specific period of time 

Contract Coverage: refers to how the contract dates and feature dates overlap 

Conversion: % of people who purchase the deal after clicking into it

Co-op agreementAn agreement between the vendor and buyer in which the vendor agrees to pay in exchange for deal promotion

Country of Origin: Denotes the country of origin of the product. Country of Origin Codes can be found HERE 

Cost & Quantity: A bulk template in Gateway that allows vendors to make quick updates to product cost and inventory only. 

CPU: Contacts per Unit Sold. The ratio of customer service contacts to units sold for a particular deal, merchant, category, or time period

CS: Customer Service

.CSV: Comma Separated Value document- File type that can be uploaded directly into Gateway

CTA: Call to Action. A callout on a page that often lets a user know the next step or an action to take within an email or a webpage

example - On the Groupon deal page, the main CTA is the big, green "Buy" button

CTR: Click Through Rate. A metric used to measure the success of an email campaign by the number of unique users that have clicked on one more more links in an email out of the total number of emails delivered. Email CTR% = Number of click-throughs / Number of email messages delivered

CTOR: Click To Open Rate. A metric used to measure the success of an email campaign by the number of unique users that have clicked on one more more links in an email out of the total number of emails opened. In other words, of the subscribers that opened the email, how many clicked

Custom Color: Attributes that allow a product to have a customized color name. Customized values also allow multiple products within the same color group to be created without being considered duplicates


D

DBA: Does Business As - some businesses may have alternate names under the same billing information

Deal: A product group on Groupon's site

Deal Catalog: Database of currently active deals that have already been vetted, validated and are available for customers to purchase

Deal Page: Groupon site page where your product is available to the public for purchase

Deal Permalink: A unique string used to identify a deal. (example - american-apparel-2)

Deal View Visitor (DVV): When a customer clicks into your deal

Delivery Estimates (DE): The delivery estimates program provides updates to customers on when they can expect to receive their package based on your warehouse location, carrier service and the customer's location

Direct Image Upload: uploading your image files directly to gateway instead of providing Image IRLs

Discount Allowance: (also Refund Allowance) is set at the vendor account level, but can be edited at the deal/product group level when the product group is contracted. 

Distinguishing Attribute: An attribute that distinguishes one product from another; creates a drop-down on the deal page

Drop-ship: type of redemption where an item is purchased and redeemed on the Groupon site and shipped to a customer through Groupon directly

Dynamic Pricing: Dynamic Pricing gives us the flexibility to change the customer-facing price of a deal after we launch it, based on real-time data on supply and demand. For example, if a deal looks like it will sell out, we can increase price to capture more value for our merchants while still maintaining an appealing discount for our consumers. For deals with low demand, we can lower price in order to drive more customers to the merchant. The biggest benefit of this program is its impact on Groupon's 'selling' customers, our Merchants. For our best merchants, price increases will result in higher payments per Groupon sold. For merchants with lower demand, we will drive more customers through their doors by optimizing the customer price while not reducing their payouts per Groupon sold


E

EAN: 13 character product ID type

EAN-8: Eight character EAN product ID type

EDI: Electronic Data Interchange (EDI) - Currently, this is the only automated option Groupon offers for inventory updates. More facts about EDI can be found HERE

Evergreen Deals: Deals that stay open forever

Exchange Program: This program enables customers to request a replacement product in lieu of a standard return, reducing refunds


F

Feature Countries: Countries where your deals will be available to customers

FeatureA product group that is chosen by your buyer to be given Editorial treatment and promoted by Groupon's site for a specific period of time

Feature Date: Date a feature launches

Field Requirements & Limits: find a list of all field requirements for Gateway product creation and their meanings HERE and a list of info required when creating products HERE 

Filters:  can be applied to pages and lists in Gateway, making it easy to find specific deals in your catalog

FP: Fine Print

FTP: File Transfer Protocol (FTP)- The Commerce Interface (CI) FTP method allows vendors to interact with the CI platform via FTP file transfers for orders and shipping tracking More FTP info can be found HERE 

Fulfillment: management of incoming Goods orders, handled in the Commerce Interface platform


G

GAQ: Groupon Available Quantity-  - The number of units available for sale on the deal page, including those in the vendor's warehouse and in Groupon's warehouse

Gateway: Goods platform created to scale high quality flash deals and category assortments by making it easier for vendors to manage their catalogs, contracts, and inventory

GBPI: “Gross booking per impression”. Gross bookings a deal achieves per 1000 impressions

Generic Template: (also known as Bulk Template) - The guide file used in order to upload new products in a catalog; also called "Generic Template"; can be downloaded on the Bulk Upload page

GB$/NOB$: “Gross Booking $/Net Operational Booking $” refers to sales dollars generated

GMS: Gross Merchandise Sales. The gross revenue from a day's deal, including the vendor's take

GP: Gross Revenue and Gross Profit. See also Gross Profit

Gross Billings: This is how much we actually sell every quarter (excluding taxes, but after refunds). (example - "If we say our Gross Billings were $1.5 billion in Q4, it generally means our customers paid us $1.5 billion last quarter.")

Gross Profit: This is the difference between our billings (or the amount that we collect from customers) and our cost of generating those billings, including amounts we pay our merchants and suppliers, shipping, warehousing, editorial, email costs and certain other technology costs

Groupon Branding/Branded Packaging: refers to Groupon branded stickers and tape which are available to purchase and are required on all order shipments

GTIN: 13 character type of product ID


H

Hazardous Item: products that require special shipping practices in order to ensure the safety of the product and those handling it. A list can be found HERE 

HBG: Health, Beauty and Grocery vertical

Holiday Closures: When a vendor plans to close their business or warehouse for vacation or holidays, they must report the holiday closure in advance 

HM: Home vertical

Hybrid Fulfillment: The hybrid program combines drop ship and pre-buy fulfillment methods to improve the shipping process and deliver a better experience for the end customer. For a hybrid enabled deal, Groupon will buy a portion of forecasted inventory demand to fulfill directly out of our warehouses in Kentucky and Nevada. This inventory will be sold alongside inventory from the drop ship warehouse, with orders routed to whichever location is closest to the end customer 



I

Impressions: Whenever a deal or asset is seen by a potential customer via web or mobile

ILS: Item-Level Sale [strikethrough pricing with reduced price displayed in red]

Image URL: Source URL for an image you want to attach to your deal

ISBN: 13 character Product ID type

ISBN-10: Ten character Product ID type

ITF: fourteen character product ID type


K

KPI: Key Performance Indicator


L

Left-Hand Navigation: The menu on the left side of the page that helps the user move from page to page

Legal Business Name: The name of the legal entity behind your business, may be different from the name you are doing business as. 

Low touch: All deals launch in Gateway as low touch, meaning that as long as the item is approved w/inventory attached, it will go live on the site, but will not be featured in marketing boosts

LTL Shipping: Stands for Less Than Truckload, used for items that are larger than the standard size packages shipped through parcel carriers. LTL packages are usually over 150 lbs and require communication with the customer to coordinate delivery


M

Manual Approval: A part of the approval process in which product content is reviewed by humans for incorrect or inappropriate information

Manufacturer: who makes the product (can be the same as the vendor or merchant but often isn't)

MAP: Manufacturer Adjusted Price (also known as MSRP)- your Groupon partners may occasionally use the terms interchangeably

MAQ: The Merchant Available QTY (MAQ) is the number of units that the vendor has available to sell at the current time. The MAQ is updated by the vendor. It is the only inventory field that is editable by the vendor. 

Margin: The $/unit Groupon makes on a deal

Marketplace: Groupon’s 3rd party seller marketplace

Merchant: 3rd party seller in the Goods Marketplace (can be the same as the manufacturer but often isn't)

Merchant Permalink: A unique string used to identify a merchant (example - "gap-inc")

MoM: Month over Month

MQS: Merchant Quality Score. A score given to merchant that takes into account various input (such as yelp, google ratings) and helps us determine if they should be run on Groupon

MRT: Category

MSRP: Manufacturer Suggested Retail Price - what the manufacturer of a product suggests it is worth and the best source of value for DQ (see also MAP- Manufacturer Adjusted Price)

Multi-Shipments: when vendors confirm a purchase order from Groupon Goods, all orders marked with the same Parent Order ID must be grouped together for shipping. These grouped orders are called Multi-Shipments

MVP: Minimum Viable Product


N

NCCR: non-compliance chargebackrecovery- refers to the chargebacks that can be assessed against a vendor’s account for non-compliance with the Goods Vendor Guide 

NCCR File: Your company may receive an email notification if you have been assessed Non-Compliance Chargeback Recovery fees for failure to comply with the Groupon Goods Vendor Guide. This email notification will include an NCCR file attached in Excel format and comes from do-not-reply@groupon.com

NOB: Net Operational Booking [Gross Billings]

NOBPI: Net Operational Booking Per Impression

NOR: Net Operational Revenue [Gross Profit]


O

Opportunity: Another term for a deal on our site 

Option Cap: Option Capacity. aka Option Max. The total units available for sale of a given deal option

Option Max: See Option Cap

ORC: Online Return Center. The ORC allows customers to print a return shipping label for qualifying Goods orders directly from the My Groupons page


P

Package Measurements: The dimensions of the box the product is being shipped or stored in

Pay When Ship: Denotes how Groupon Goods calculates payment terms- beginning once a shipment has shown the first movement in the carrier system

Permalink: Direct deal page URL

PO: Purchase Order. Vendors can manage PO’s in Commerce Interface

Pre-buy/Hybrid: The hybrid program combines drop ship and pre-buy fulfillment methods to improve the shipping process and deliver a better experience for the end customer. For a hybrid enabled deal, Groupon will buy a portion of forecasted inventory demand to fulfill directly out of our warehouses in Kentucky and Nevada. This inventory will be sold alongside inventory from the drop ship warehouse, with orders routed to whichever location is closest to the end customer 

Preferred Placement Marketing Agreements: Also called Co-op- An agreement between the vendor and buyer in which the vendor agrees to pay in exchange for deal promotion

Proof of Authenticity: (PoA) proves that the product(s) being sold is authentic; it refers to a paper trail that shows the origins of a product. PoA can refer to invoices showing where a product originally came from or a Certificate of Authenticity and is only required for at-risk products such as designer items and diamond jewelry

ProductA variation which has a unique set of attributes and a unique SKU 

Product GroupA set of products which are related and will appear on the same deal page; deal

Product Group StateAn overview of a product group's approval; Open (at least one product in a group is approved), Rejected (all products in a group are rejected), or In Review (all products in a group are pending)

Product ID/Universal ID: A product's universal identifier, such as UPC, EAN, or ISBN

Product Measurements: the dimensions of an item when ready for use

Prop 65 Warning: This warning requires special deal language for items that are known to have chemicals that may cause cancer, birth defects, or other reproductive harm


Q

QoQ: Quarter over quarter


R

Ratings/Reviews: Customer ratings and reviews, which can be submitted either through the deal page (anyone can rate the product regardless if they purchased it or not) or through the post-redemption survey sent to customers 48 hours after delivery

Refeature/Repeat/Rerun: subsequent features of a product that has run at least once before on Goods

Reference Price: same as MSRP (Manufacturer's Suggested Retail Price)

Reference Price Link: A site URL where the products can be purchased at the provided Reference Price (MSRP) 

Retail Site Link: A site URL where your product is being sold by the brand or manufacturer, if available

Rejection Reason: An explanation of why a product was rejected and how to fix the issue; appears when the mouse hovers over Rejected status indicator

Remittance Center: The Remittance Center (RC) in CI gives an overview of your fulfillment activity in the program. In order to access the RC, click on the icon in the left-hand menu called "Remittance Center" 

ROI: Return on Investment


S

Sell Price: The price customers will pay for the product on the deal page

Ship to Canada: Program that exposes Goods US deals to Groupon Canada (Excluding Quebec) and makes inventory available to share between Groupon US and Canada orders

Single Product UI: Denotes the process of manually adding products in Gateway using the user interface instead of the bulk upload process.

SKU: Stock Keeping Unit - 12-16 character alphanumeric code used to identify a specific product

SLA: Service Level Agreement - an operational agreement

Sold QuantityThe number of units sold over the lifetime of a product

SoR: Seller of Record

Stores: Outdated nickname for Goods Marketplace deals

Supplementary AttributeAn attribute that describes a product; "tags" the product with information


T

TIN: Tax ID Number - the vendor's tax information

Transaction ID: A string of numbers, formatted like this: 024-0012345678, that corresponds to a specific transaction that took place in Trust Commerce. Each action creates a new transaction number, including sales, credits, and voids. We do not use Trust Commerce anymore, so you will rarely use a transaction ID 


U

UI: User Interface; refers to working within fields on screen

Unit Price: The price of a unit to Groupon

UPC: Universal Product Code - 12-digit code used to identify a specific product, usually via barcode

USD: US Dollars



V

Variation Grouping ID: equivalent of the Product Group ID, a group of letters and/or numbers that ties together the variations of a product. This version of the term is

used in the bulk upload template

Vendor Guide: An important legal document outlining how vendors must do business with Groupon Goods 

Vendor Helpdesk: Support portal for Goods vendors. Accessible via the “Support” tab in Gateway 

Vendor Reference Price Link: a legitimate reference price link from the manufacturer or a reputable online retailer. Reference price link provided should corroborate the price listed during product setup

(Vendor) SKU: Stock Keeping Unit; A unique alphanumeric value given to a product

Vertical: the way categories or deal types are broken down on the buying side of Goods


W

WoW: Week over week- Current week versus prior week


Y

YOY: Year over year


Z

Zendesk: Ticketing system that houses all our customer contacts and many internal communications