Attributes are the characteristics of a product. They can differentiate one product from another (such as size or color) or simply be associated with product (such as material). 

Attributes are important for several reasons:

  • Inform the customer about the product they are considering for purchase
  • Allow the customer to find the product through search or left-hand filters
  • Distinguish products in a product group from one another
  • Aid in product sorting or collection grouping

Attributes can either be required or optional for products and depend upon the product's category. For a full list of required attributes see What attributes are required when creating a product?


  • Attribute Name: The attribute being provided
  • Examples: Color, Size, Material

  • Attribute Value: The description of attribute for a particular product
  • Examples: Red, Large, Cotton